LittlebyLittle, #lxl
In January 2015, the United Nations created the 17 Sustainable Development Goals: a comprehensive plan to solve the world’s biggest problems by 2030. Gen Z — the 2 billion people who will actually inherit the world in 2030 — aren’t convinced. They don’t believe that anything they do can have a big enough impact. Empower Gen Z to take action for the 17 goals.
Our solution was to create a campaign platform that focused on eliciting small, simple actions from each of the 2 billion Gen Z’ers. Then, tagging them all #littlexlittle. That way, no one action — from saving your food scraps to tweeting your congressman — is too small. Because it’s not just one action. It’s part of 2 billion just like it.
The Results: 36MM Youtube views in 6 Months 1.85 Billion Impressions. Winner of the 2018 OMMA in the Activism category and the 2018 UN Foundation Global Leadership Award.
- Project Roles
- Art Director, Creative Director
- Company
- Sapient Razorfish
- Skills
- Adobe Photoshop, Art Direction, Creative Direction, Creative Strategy
- Media
- Advertising, App Design, Branding, Case Study Videos, Social Media Content
- Project Industries
- Advertising, International
