One in five millenials have cut back on socializing as a result of dental problems. 28% say the appearance of their teeth and mouth undermines their ability to interview for a job - in short, a great smile opens doors.
How do we give DIY orthodontics credibility, while also differentiating Byte from its competitors and appealing to micro-influencers (and those that want to be)?
Give the brand byte.
Byte is a brand built around better. It celebrates the hustlers who don't let anything stop them - not even a bad smile.
On this new business pitch I was responsible for the research, strategy, concepting, writing and art direction. After we won the pitch, I was invited back to begin executing the work.
Learn more at www.byteme.com
- Project Roles
- Art Director, Copywriter
- Art Direction, Copywriting
- Advertising, Branding
- Project Industries
- Health/Pharma, Lifestyle