MAXINUTRITION // Everyday Champions
Protein isn’t just for athletes and gym-goers. Protein helps everyone overcome challenges in their everyday lives. So instead of endorsing famous sports champions, we sponsored real everyday people. Then we created an entire OOH campaign around them, treating them just like sports brands would treat the greatest athletes in the world.
- Project Roles
- CHI & Partners
- Comedy, Conceptual, Copywriting, Experiential, Humor, Integrated, Interactive, Outdoor, Sports, Stunts
- Advertising, Branding, Installations, Interactive Installations
- Project Industries
- Advertising, Lifestyle, Packaged Goods, Sports