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MAXINUTRITION // Everyday Champions

Protein isn’t just for athletes and gym-goers. Protein helps everyone overcome challenges in their everyday lives. So instead of endorsing famous sports champions, we sponsored real everyday people. Then we created an entire OOH campaign around them, treating them just like sports brands would treat the greatest athletes in the world.

Project Roles
Copywriter
Company
CHI & Partners
Skills
Comedy, Conceptual, Copywriting, Experiential, Humor, Integrated, Interactive, Outdoor, Sports, Stunts
Media
Advertising, Branding, Installations, Interactive Installations
Project Industries
Advertising, Lifestyle, Packaged Goods, Sports
MAXINUTRITION // Everyday Champions
MAXINUTRITION // Everyday Champions
MAXINUTRITION // Everyday Champions
Collaborators