We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

MAXINUTRITION // Everyday Champions

Protein isn’t just for athletes and gym-goers. Protein helps everyone overcome challenges in their everyday lives. So instead of endorsing famous sports champions, we sponsored real everyday people. Then we created an entire OOH campaign around them, treating them just like sports brands would treat the greatest athletes in the world.

Project Roles
CHI & Partners
Comedy, Conceptual, Copywriting, Experiential, Humor, Integrated, Interactive, Outdoor, Sports, Stunts
Advertising, Branding, Installations, Interactive Installations
Project Industries
Advertising, Lifestyle, Packaged Goods, Sports
MAXINUTRITION // Everyday Champions
MAXINUTRITION // Everyday Champions
MAXINUTRITION // Everyday Champions