AGS came to us with a modest budget but an open mind. We crafted the tagline and worked back from there. Moving made easy. We chose to shoot these as organically as possible- the background wall was actually built on rollers. Shot by Brad Hogarth of Luminous in Kuala Lumpur, Malaysia.
- Project Roles
- Art Director, Copywriter, Creative Director, Writer
- Saatchi & Saatchi Asia
- Art Direction, Copywriting, Creative Direction