Nineteenth Amendment x Macys
For NYFW 2016 - in partnership with Macy’s - Nineteenth Amendment hosted the first public and shoppable New York Fashion Week event featuring exclusive collections by four up-and-coming fashion designers. You might have seen our ad in the New York Times and the Macy’s Herald Square window.
In November 2016, Nineteenth Amendment hosted a group of designers from around the world on the rooftop of Lord & Taylor for a night of voting, shopping, and celebration - all #FORFASHION.
Attendees were asked to vote for their favorite designer, and the winning designer received a one-on-one with our advisor Nina Garcia.
As creative director of Nineteenth Amendment, I was responsible for creative leading up to and during the event, digital promotion and casting and production for event. We then spent the weekend selling the designer garments, making double in sales in half the square footage.
- Project Roles
- Creative Director, Art Director, Copywriter
- Nineteenth Amendment
- Creative Direction, Design, Editing, Editorial, Experiential, Producing
- Advertising, Branded Content, E-commerce Platforms, Environmental Design, Events, Illustrations, Installations, Motion Graphics, Social Media Content, Visual Designs, Websites, Posters
- Project Industries
- Fashion, Startups