😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Caitlin UX/IA Designer / Copywriter / Strategist
Futurice Brand Strategy & Website Design
My role: Producer, UX Designer, Strategist & Copywriter
The goal: Define the brand narrative, redesign and produce the global website
Based in their London office, I developed audience personas and comms strategy, worked with stake-holders (across 7 offices in 3 continents) to define the brief and deliverables, created the product roadmap, site IA and user journeys. I also worked with a talented UI designer to create wireframes and the full website design (in Sketch), and oversaw the build remotely with a team of developers in Helsinki. Finally, I crafted the copy and TOV.
My favourite part of the experience? Owning the entire product, end-to-end, and working with incredible people across Europe.
- Project Roles
- Copywriter, Producer, UX/IA Designer
- Company
- Futurice
- Skills
- Brand Strategy, Copywriting, Human-Centered Design, Information Architecture, Low / High Fidelity Prototyping, Producing, Project Management, Research, Sketch, User Behavior Research
- Media
- Brand Guidelines, Brand Identity, Briefs, Interaction Designs, Roadmaps, Site Maps, User Flows, UX Designs, Wireframes
- Project Industries
- International, Technology
