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LENA Cup Content Strategy

In 2017, I led content strategy on the e-commerce website for menstrual cup company, LENA Cup. In addition to creating content for the site, I developed a tone-of-voice guide, content pillars, and story types for the brand's editorial platform. I Identified opportunities to enhance site traffic and reader usability and followed through with a social refresh strategy. I also wrote campaign and social copy as well as the articles for website’s content platform via Shopify, and assistant art directed select photo campaigns.

Project Roles
Content Producer, Copywriter, Strategist
Company
Lena Cup
Skills
Content, Content Management, Content Strategy
Media
Social Media Content, Websites
Project Industries
Advertising, Health/Pharma
LENA Cup Content Strategy
LENA Cup Content Strategy
LENA Cup Content Strategy
Collaborators