LENA Cup Content Strategy
In 2017, I led content strategy on the e-commerce website for menstrual cup company, LENA Cup.
In addition to creating content for the site, I developed a tone-of-voice guide, content pillars, and story types for the brand's editorial platform. I Identified opportunities to enhance site traffic and reader usability and followed through with a social refresh strategy. I also wrote campaign and social copy as well as the articles for website’s content platform via Shopify, and assistant art directed select photo campaigns.
- Project Roles
- Content Producer, Copywriter, Strategist
- Lena Cup
- Content, Content Management, Content Strategy
- Social Media Content, Websites
- Project Industries
- Advertising, Health/Pharma