I worked with high-end smoking accessories line, Heir, formerly Aura, through their name transition and rebranding.
To retain some of the former brand's equity, we worked with the existing leaf icon (which was already on the products) as the primary mark, and built out a logotype, system of symbols, typography palette and color palette.
Working with my overall brand concept of "an alien perspective on modern smoking essentials," I art directed (as well as did the set design, styling, model casting, photography & retouching) a shoot exploring the products in different landscapes & environments, for use on ecommerce and beyond.
- Project Roles
- Art Director, Copywriter, Designer, Photographer, Strategist
- Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, After Effects, Sketch
- Brand Guidelines, Brand Identity, Branding, Logos, Photography, Websites
- Project Industries