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Heir rebrand

I worked with high-end smoking accessories line, Heir, formerly Aura, through their name transition and rebranding.  To retain some of the former brand's equity, we worked with the existing leaf icon (which was already on the products) as the primary mark, and built out a logotype, system of symbols, typography palette and color palette. Working with my overall brand concept of "an alien perspective on modern smoking essentials," I art directed (as well as did the set design, styling, model casting, photography & retouching) a shoot exploring the products in different landscapes & environments, for use on ecommerce and beyond.

Project Roles
Art Director, Copywriter, Designer, Photographer, Strategist
Company
Heir
Skills
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, After Effects, Sketch
Media
Brand Guidelines, Brand Identity, Branding, Logos, Photography, Websites
Project Industries
Lifestyle
Heir rebrand
Heir rebrand
Heir rebrand
Heir rebrand
Heir rebrand
Heir rebrand
Heir rebrand
Heir rebrand
Heir rebrand
Heir rebrand