What's the best thing about piste skiing? When is it at its best?
On the first run in the morning
Fresh Vinyl is the essence of piste skiing: a blank canvas on which to fully express yourself as a skier.
I worked with a small team of creatives in building the concept, the social activations and the assets for both digital and print. I supervised a product photoshoot. And created brand activations inspiring people to ski the first run.
client: Head Ski
- Project Roles
- Art Director, Designer
- Factory Design Labs
- Adobe InDesign, Adobe Photoshop, Art Direction, Assisting, Design, Digital, Print
- Project Industries