The Big Grill Festival Identity

I was tasked with creating a design which would reflect the event concept of rock’n’roll, grilling and music. Due to the cultural restrictions of the location (UAE), the means of expression were limited to images of music, fire and vegetables, with no permission to use any images of meat or drink/alcohol. The vision had to be masculine, bold, yet fun at the same time. The design that was developed was awarded an international award and published in the prestigious Graphics Logo/Letterhead, 9th Edition.