Industry City Brochure

I was called upon to create a brochure design for the Industry City building complex and was instantly fascinated with it industrial, New York vision.
The brochure was to include a large amount of detailed information about selected floors in each building complex, and information about the complex as a whole. The client sought a different approach from the previously-developed materials, with a business-like, yet fun tone which would be attractive to a young, hip and professional target audience.