I created the tagline for the Starz / Encore rebrand — "Obsessable" — and wrote a number of collateral materials for the relaunch, including anthem films, promos, bumpers, and digital spots. In addition, I helped develop the brand voice and conceive experiential events for Starz at SDCC.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Content Strategy, Copywriting, Creative Direction
- Brand Identity
- Project Industries