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KMART Life is Ridiculously Awesome

Kmart's big savings and surprising finds make shopping awesome. I helped manage a team of staff and freelance creatives, content creators and producers to create seasonal integrated campaigns that incorporated broadcast commercial, programmatic video, POS creative, digital, mobile, social and event marketing content that increased awareness and consideration across multiple retail business units.

Project Roles
Art Director, Creative Director, Designer, Illustrator, Typographer
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Broadcast, Children, Comedy, Commercial, Content, Creative Direction, Creative Strategy, Fashion, Integrated, Vector
Advertising, App Design, Apparel, Brand Guidelines, Brand Identity, Branded Content, Branding, Budgets, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Icons, Illustrations, Logos, Mobile Apps, Mood Boards, Naming, Retail Designs, Scripted TV, Social Media Content, Storyboards, Television, Treatments, Typography
Project Industries
Advertising, Retail
KMART Life is Ridiculously Awesome