KMART Life is Ridiculously Awesome
Kmart's big savings and surprising finds make shopping awesome.
I helped manage a team of staff and freelance creatives, content creators and producers to create seasonal integrated campaigns that incorporated broadcast commercial, programmatic video, POS creative, digital, mobile, social and event marketing content that increased awareness and consideration across multiple retail business units.
- Project Roles
- Art Director, Creative Director, Designer, Illustrator, Typographer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Broadcast, Children, Comedy, Commercial, Content, Creative Direction, Creative Strategy, Fashion, Integrated, Vector
- Advertising, App Design, Apparel, Brand Guidelines, Brand Identity, Branded Content, Branding, Budgets, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Icons, Illustrations, Logos, Mobile Apps, Mood Boards, Naming, Retail Designs, Scripted TV, Social Media Content, Storyboards, Television, Treatments, Typography
- Project Industries
- Advertising, Retail