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C'mon LeBron

"C'mon LeBron" was an integrated campaign developed for NYC & Co. With tourism on the decline, NYC needed something to get people talking. Conveniently, at the same time the biggest sports figure on the planet, reigning basketball MVP LeBron James, was a free agent looking for a new home. This was the perfect opportunity to give the people of New York a voice to show the world's greatest athlete why he belongs in the world's greatest city.

Project Roles
Copywriter, Creative Director
BBH New York
Conceptual, Copywriting
Project Industries
Advertising, Travel/Tourism