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C'mon LeBron

"C'mon LeBron" was an integrated campaign developed for NYC & Co. With tourism on the decline, NYC needed something to get people talking. Conveniently, at the same time the biggest sports figure on the planet, reigning basketball MVP LeBron James, was a free agent looking for a new home. This was the perfect opportunity to give the people of New York a voice to show the world's greatest athlete why he belongs in the world's greatest city.

Project Roles
Copywriter, Creative Director
Company
BBH New York
Skills
Conceptual, Copywriting
Media
Branding
Project Industries
Advertising, Travel/Tourism