IBM Voices

Voices is an application that allows IBM to leverage social data to power insight and discovery to their enterprise social programs. Initially conceived as a program to unify IBM’s social efforts with common measurement, Voices changed the culture of behavior by rewarding true engagement over volume of reach. Over time, Voices has become the ‘go-to’ service that IBM marketers use to create data-driven social displays and find ‘at-a-glance’ insights into conversations and marketing efforts.