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LOFT Mother's Day Campaign

The 2018 LOFT Mother's Day Campaign featured LOFT employees and their Mothers/Daughters across all site + in-store assets, promoting the LOFT <3 MOMS message. I designed and art-directed the full digital experience, as well as a direct-mail piece, seasonal gift card and limited edition Mother's Day shoppers.

Project Roles
Art Director, Designer
Company
LOFT
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketch
Media
Branding, Editorial Designs, Packaging, Retail Designs, Visual Designs
Project Industries
Retail
LOFT Mother's Day Campaign
LOFT Mother's Day Campaign
LOFT Mother's Day Campaign
LOFT Mother's Day Campaign
LOFT Mother's Day Campaign
LOFT Mother's Day Campaign
LOFT Mother's Day Campaign
LOFT Mother's Day Campaign