LOFT Mother's Day Campaign
The 2018 LOFT Mother's Day Campaign featured LOFT employees and their Mothers/Daughters across all site + in-store assets, promoting the LOFT <3 MOMS message. I designed and art-directed the full digital experience, as well as a direct-mail piece, seasonal gift card and limited edition Mother's Day shoppers.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketch
- Branding, Editorial Designs, Packaging, Retail Designs, Visual Designs
- Project Industries