Heritage Identity

In preparation of Johnson & Johnson’s 130 year anniversary, and the opening of their state of the art museum, I was tasked with this exciting Heritage Identity project. The idea was to create an appropriately differentiated sub-brand for J&J, to bring awareness to the past and inspire audiences to be pivotal in shaping J&J’s future. Together with J&J Design team we have built a sub-brand with inspirational, long-lasting and innovative personality. Through visual language we expressed some of the accomplishments this astonishing company has delivered since its humble beginnings of 1886.

We have created a tool kit with an array of assets, such as logo treatments, patterns, a presentation template and merchandise concepts. In addition we have designed a series of posters, invitations and banners. Deliverables also included wall and window graphic treatments for special events.