A promotional video for the CASE Europe 2016 Annual Conference (think Cannes Lions for the education sector).
I hired the videographer and wrote a set of key questions to ask carefully selected interviewees. The script was drafted based on these questions and adapted to take account of any incidental footage picked up during filming.
The video content was promoted on CASE social channels, embedded on the Annual Conference ticketing website and included as a link in email marketing.
- Project Roles
- Copywriting, Scripting, Social Media Strategy
- Commercials - Video
- Project Industries