Hunter Boots Exploded Logo Campaign
The objective was to create and design a collection of assets highlighting Hunter’s Exploded Logo Collection. As a large portion of these assets were being seen on ASOS’s channels, this needed to speak to a demographic of young festival-goers. To achieve this, I ensured the art direction was playful, youthful and had a relaxed, cool aesthetic. Because the images ended up being so successful, Hunter ended up investing more to turn it into a global campaign that was used in retail, online, social, wholesale and PR. I designed all assets including web banners, wholesale ads, digital banners, in-store POS, window displays and more.
Creative Direction: Jonathan Arundel
Art Direction & Design: Kira Campbell
Photography: Luke & Nik
Stylist: Tom Grimsdell
Producer: Camilla Bellamacina
- Project Roles
- Art Director, Designer
- Hunter Boots Ltd.
- Art Direction, Design
- Advertising, Photography, Social Media Content
- Project Industries