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Hunter Boots Exploded Logo Campaign

The objective was to create and design a collection of assets highlighting Hunter’s Exploded Logo Collection. As a large portion of these assets were being seen on ASOS’s channels, this needed to speak to a demographic of young festival-goers. To achieve this, I ensured the art direction was playful, youthful and had a relaxed, cool aesthetic. Because the images ended up being so successful, Hunter ended up investing more to turn it into a global campaign that was used in retail, online, social, wholesale and PR. I designed all assets including web banners, wholesale ads, digital banners, in-store POS, window displays and more. Creative Direction: Jonathan Arundel Art Direction & Design: Kira Campbell Photography: Luke & Nik Stylist: Tom Grimsdell Producer: Camilla Bellamacina

Project Roles
Art Director, Designer
Company
Hunter Boots Ltd.
Skills
Art Direction, Design
Media
Advertising, Photography, Social Media Content
Project Industries
Fashion
Hunter Boots Exploded Logo Campaign
Hunter Boots Exploded Logo Campaign
Hunter Boots Exploded Logo Campaign
Hunter Boots Exploded Logo Campaign
Hunter Boots Exploded Logo Campaign
Hunter Boots Exploded Logo Campaign
Hunter Boots Exploded Logo Campaign
Hunter Boots Exploded Logo Campaign
Hunter Boots Exploded Logo Campaign
Hunter Boots Exploded Logo Campaign
Hunter Boots Exploded Logo Campaign
Hunter Boots Exploded Logo Campaign