HP AMP - The Sound of Color #productvideo

Hewlett Packard (HP) reached out to develop the creative vision and video delivery of their latest product innovation: an ultra-compact speaker and printer combination called the “HP AMP”.

To feature this innovation, I proposed two concepts that fit the demographic makeup. One was a narrative character driven approach and another was focused on product. And, though they loved both paths, they chose to launch with my edgy, product-focused vision called “Sound of Color”.

I wrote, produced, directed, photographed, scored the soundtrack, and editing this project.