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M•A•C Cosmetics - MACnificent Me Campaign

MAC Cosmetics is a brand with a rich heritage of embracing diversity and beauty in all forms. Our challenge was to concept and develop a campaign that supports and perpetuates MAC’s brand ethos. We spent countless hours studying beauty culture, gathering ideas, brainstorming, constructively arguing, sketching prototypes and refining our final concept. In the end, we developed a campaign unlike any other in the beauty industry. The faces of the campaign would be selected in a beauty contest judged by MAC Cosmetics' Global Creative Director James Gager. However, contest entrants were asked to submit written entries as winners would selected based primarily on the beauty of their thoughts and words, and their embodiment of the brand ethos, rather than their appearance.

Project Roles
Designer, Strategist, UX/IA Designer
Company
Hush
Skills
Conceptual, Design, Design Strategy
Media
Advertising
Project Industries
Beauty, Fashion, Lifestyle
M•A•C Cosmetics - MACnificent Me Campaign
M•A•C Cosmetics - MACnificent Me Campaign
M•A•C Cosmetics - MACnificent Me Campaign
M•A•C Cosmetics - MACnificent Me Campaign
M•A•C Cosmetics - MACnificent Me Campaign