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GILLETTE: TRAINING TRACKS

To launch Gillette Deodorant's YouTube channel, 16 athletes including 5 NFL players came together for an experiment directed by Michel Gondry, in collaboration with Phil Mossman from LCD Soundsystem. All was filmed and recorded at the legendary Ocean Way Studios. What you hear is what you see.

Project Roles
Copywriter, Creative Director
Company
Procter & Gamble
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast
Project Industries
Packaged Goods
GILLETTE: TRAINING TRACKS