Oral-B in Black and White
The Oral-B "Black" power-brush launch was an enormous undertaking. Toothbrushes with a $400 price tag deserved to be noticed.
We launched Oral-B Black on a global scale, treating the brush as if it were a high performance luxury brand. The campaign ran globally, with TV, print and a tremendous digital effort including custom websites and banners, iMedia and rich media executions. Sales have set records in every market for Proctor & Gamble. After Black launched, we followed up with the successful "White" launch.
- Project Roles
- Art Director, Creative Director
- Art Direction, Creative Direction, Creative Strategy, CGI, Conceptual, E-Commerce, Integrated, Management of Teams 1-10, Wrangling - Creatives
- Advertising, Brand Identity, Commercials - Broadcast, Scripted TV, Websites
- Project Industries
- Advertising, Lifestyle, Luxury