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TWC Changing for Good

We pitched the TWC business and won it with an idea: "If Time Warner Cable can change, then so can I." It's an inspirational call to action, borne out of a disillusioned past. It's also an opportunity to make a lot of fun spots.

Project Roles
Copywriter
Company
DDB New York
Skills
Conceptual, Copywriting
Media
Scripted TV