Role: lead on UI/UX. As Wolff Olins had been working on re-branding for Hyatt, I came in to discuss branding developments to establish the best strategy for their jobs website. I found that Hyatt, being a historic global company with tens of thousands of jobs, needed a careers website that could help users efficiently find their future jobs. I focused on a functional user experience that would help users through a search tool, an expansive filtering system, and wayfinding cues throughout the site. Upon establishing the user journey and creating wireframes, I designed a clear cut UI to incorporate Hyatt's ideologies in hospitality, family and togetherness.
- Project Roles
- UI Designer, UX/IA Designer, Art Director
- Wolff Olins
- Art Direction, Brand Strategy, Content Strategy, Creative Strategy, Design, Design Strategy, Digital
- Websites, Site Maps, Wireframes
- Project Industries
- Lifestyle, Luxury