No7 Serums

No7 is America's #1 serum brand — yet still has a major awareness problem. We created this champagne campaign on a beer budget to spread the word and educate consumers about what No7 serums can do. Our campaign exceeded all of our media KPI's and achieved a 74% video completion rate overall. This many-pronged approach required hundreds of assets, concepted, created, and deployed in the span of just a few weeks. I saw this project through from concept to production, putting out many fires along the way. As the sole Art Director on the project, I led the charge in art directing and designing along with an animation team and Creative Directors.

Project Roles
Art Director
Art Direction, Conceptual, Design, Motion, Social
Social Media Content
Project Industries
Advertising, Beauty