No7 is America's #1 serum brand — yet still has a major awareness problem.
We created this champagne campaign on a beer budget to spread the word
and educate consumers about what No7 serums can do.
Our campaign exceeded all of our media KPI's and achieved a 74% video completion rate overall.
This many-pronged approach required hundreds of assets, concepted, created, and deployed in the span of just a few weeks. I saw this project through from concept to production, putting out many fires along the way. As the sole Art Director on the project, I led the charge in art directing and designing along with an animation team and Creative Directors.
- Project Roles
- Art Director
- Art Direction, Conceptual, Design, Motion, Social
- Social Media Content
- Project Industries
- Advertising, Beauty