#TrustYourself Trojan's XOXO condom launch - RAZORFISH NYC, 2017
In parts of the US today, there’s still a stigma about a women a carrying a condom. So when Trojan asked us to create a campaign to address this, we decided to tell women to tune out the noise and listen to their ‘inner voice’ to know the real answer. The campaign got noticed, got written up in the New York Times and XOXO is a big seller today.
- Project Roles
- Content Producer, Copywriter, Creative Director, Writer
- Company
- Trojan
- Skills
- Conceptual, Content Strategy, Copywriting, Creative Direction
- Media
- Branded Content, Commercials - Broadcast, Social Media Content
- Project Industries
- Lifestyle
