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#TrustYourself Trojan's XOXO condom launch - RAZORFISH NYC, 2017

In parts of the US today, there’s still a stigma about a women a carrying a condom. So when Trojan asked us to create a campaign to address this, we decided to tell women to tune out the noise and listen to their ‘inner voice’ to know the real answer. The campaign got noticed, got written up in the New York Times and XOXO is a big seller today.

Project Roles
Content Producer, Copywriter, Creative Director, Writer
Company
Trojan
Skills
Conceptual, Content Strategy, Copywriting, Creative Direction
Media
Branded Content, Commercials - Broadcast, Social Media Content
Project Industries
Lifestyle
#TrustYourself Trojan's XOXO condom launch - RAZORFISH NYC, 2017
#TrustYourself Trojan's XOXO condom launch - RAZORFISH NYC, 2017
#TrustYourself Trojan's XOXO condom launch - RAZORFISH NYC, 2017
Collaborators