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2 Cannes Lions, 2018: Colgate MaxWhite, 'Bring Back Your Whiter Smile'
Big hair, massive shoulder pads, garish colours. What were we thinking! Looking back at old photos of our school days can make us cringe but at least with Colgate MaxWhite our brighter smile never looks dated. Tiny budget, big winner, very rewarding to be a part of this project.
- Project Roles
- Copywriter, Creative Director
- Company
- Colgate
- Skills
- Conceptual, Copywriting, Creative Direction
- Media
- Commercials - Radio
- Project Industries
- Beauty
