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Colgate MaxWhite, 'Bring Back Your Whiter Smile' - Won 2 Cannes Lions 2018

Big hair, massive shoulder pads, garish colours. What were we thinking! Looking back at old photos of our school days can make us cringe but at least with Colgate MaxWhite our brighter smile never looks dated. Tiny budget, big winner, very rewarding to be a part of this project.

Project Roles
Copywriter, Creative Director
Company
Colgate
Skills
Conceptual, Copywriting, Creative Direction
Media
Commercials - Radio
Project Industries
Beauty
Colgate MaxWhite, 'Bring Back Your Whiter Smile' - Won 2 Cannes Lions 2018
Colgate MaxWhite, 'Bring Back Your Whiter Smile' - Won 2 Cannes Lions 2018
Colgate MaxWhite, 'Bring Back Your Whiter Smile' - Won 2 Cannes Lions 2018