Yelp Product Illustration
Historically, Yelp has utilized illustration as a part of their core product and brand since its very early days. And while it was met with some degree of success nobody had ever spent time asking what was working, what wasn’t and how to best leverage the power of illustration to further connect their users and their brand.
I spent time reviewing, sourcing and documenting the illustration within their products as well as identifying consistent elements that we could build from when thinking about the future of illustration at Yelp. After some initial explorations we identified a style that was more professional while still retaining the whimsical nature of the company.
- Project Roles
- Adobe Illustrator, Adobe Photoshop
- Project Industries