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American Girl Doll Z crew

Interactive YouTube campaign for American Girl Doll. This is the first branded web content of it’s kind. The interactive campaign used stop motion animation and user generated content in a 10 episode series. One of the most popular branded web series to date on YouTube.

Project Roles
Creative Director, Executive Producer, Writer
Company
InPulse
Skills
Comedy, Conceptual, Content Management, Content Strategy, Producing, Research, Scripting, User Behavior Research
Media
Branded Content
Project Industries
Advertising
American Girl Doll Z crew