At Nili Lotan, I assisted the designer in establishing style guides and processes for long term user acquisition, brand awareness and business growth. I helped the NL team identify hires needed to fulfill ongoing creative & marketing deliverables and provided the team with templates, user personas, imagery, editorial cadences, and tools to seamlessly continue the strategy put into place across platforms.
- Project Roles
- Creative Director, Strategist
- Nili Lotan
- Content Strategy, Creative Direction, Creative Strategy, Design
- Brand Guidelines, E-commerce Platforms, Photography, Social Media Content, Social Media Copy, Websites
- Project Industries