For Valeria Smith, breaking into the US luxury handbag market meant a UX/UI overhaul alongside a more memorable introduction to the brand itself. By conducting a competitive analysis of industry standards, we defined current user expectations in the space. Typographic treatments, colorways, iconography, site imagery, and page layouts were designed to establish an exuberant and seamless shopping experience from homepage to checkout.
- Project Roles
- Creative Director, Strategist
- Valeria Smith
- Content Strategy, Creative Direction, Design
- E-commerce Platforms, Websites
- Project Industries