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Celebra la Vida

Día de los Muertos is a holiday not meant to mourn the dead, but to honor the lives they once lived. Drawing inspiration from the bright, colorful elements of the holiday, we created a lively stop-motion social video that encouraged viewers to celebrate Día de los Muertos by celebrating life with Modelo. The video drove users to Modelo's website for more content, and has garnered 2.5+ million views, 2K reactions and over 332 shares (and counting). Follow the project URL for additional specs.

Project Roles
Copywriter
Company
Modelo
Skills
Conceptual, Copywriting, Film, Post-Production
Media
Viral Films
Project Industries
Advertising
Celebra la Vida
Collaborators