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McDonald's "The Literacy Store"

Retail Activation for Happy Meals where original children's books replaced toys during literacy month in the United States. Pablo Jimenez – Senior Art Director Kamil Kowalczyk – Copywriter Jon Wyville – ECD Dave Loew – ECD Denis Giroux – Executive Producer Kelly Neill – Instore Production

Project Roles
Creative Director
Leo Burnett
Conceptual, Producing
Advertising, Case Study Videos
Project Industries
Advertising, Restaurant
McDonald's "The Literacy Store"