I recently had the pleasure of helping run the social launch of the new Mercedes Benz A-Class, new to the US market in 2019. The A-Class is the most accessible Mercedes to date and the idea of Bucket Lists (aka, why wait!) was born at R/GA to help with activation. This is a social led contest to get people inspired to submit their dream Bucket List for a chance to get it crossed off in the new A-Class.
People are having fun and winners are about to get some wild experiences- more to come later!
- Project Roles
- Creative Director
- Art Direction, Creative Direction
- Social Media Content