😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Nick Creative Director / Copywriter / Art Director
Pampers Lullaby
From new parents and family members, to doctors, teachers, and even strangers—babies bring out the best in all of us. We brought this insight to life by reimagining "Hush Little Baby," which quickly became the brand's most watched video ever (30 million views and counting).
- Project Roles
- Copywriter
- Company
- Saatchi & Saatchi
- Skills
- Copywriting
- Media
- Brand Films, Viral Films, Commercials - Broadcast, Social Media Content
- Project Industries
- Packaged Goods
