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Pampers Lullaby

From new parents and family members, to doctors, teachers, and even strangers—babies bring out the best in all of us. We brought this insight to life by reimagining "Hush Little Baby," which quickly became the brand's most watched video ever (30 million views and counting).

Project Roles
Copywriter
Company
Saatchi & Saatchi
Skills
Copywriting
Media
Brand Films, Viral Films, Commercials - Broadcast, Social Media Content
Project Industries
Packaged Goods
Collaborators