"Trade Your Hero For Mine" | Victory Journal

A personal project featured in the 2018 issue of Victory Journal, the limited edition trading card series and documentary film, titled TRADE YOUR HERO FOR MINE, features the inspiring story of Mexico’s first National Women’s Ice Hockey team.

The limited edition trading cards is shot by, designed by, subjects, and features typefaces created by: women. All proceeds from sale of cards go to funding the team’s ice rink time for the 2022 Olympic Games.

The project aims to liberate and directly challenge a millennium of male-dominated visual sport language by placing women under a fresh and carefully considered lens. Aiming to generate a new discourse around powerful female athletic stories within competitive sport culture.

In a country where ice rinks are expensive and rare, this team beat the Men’s National Hockey team in a huge upset, defied all odds in winning the 2017 World Championship (II B), dealt with adversity in continuing their training after the devastating earthquakes, and made history by being Mexico's first female team to advance to the second round of the Winter Olympic tryouts. Selección Femenil Mexicana de Hockey is now the highest ranked National female sports team in Mexico.

And yet their hometown and country barely know they exist.

Trade Your Hero For Mine is a project that intentionally utilizes the female gaze, spans two languages, and leverages the broad audience of online distribution, to promote diverse and inspiring female sport stories.

Asking audiences to challenge our current barometer for what we consider an athletic hero. In doing so, creating a new guard of powerful yet accessible, female role models.

Printed stories to talk about.

Physical stories to share.