Pull Up on the Spot was a Levi's Skateboarding bi-coastal road trip aimed to #supportskateboarding and raise brand awareness. The Levi's Skateboarding Team traveled 2,000+ miles and attended 12 skate shop events, each one tailored to the local skate scene. Programming included DIY builds, skate contests, custom screen-printing, and mural painting. The trip included media coverage from The Berrics (HypeBeast) and followership increased more 15% on IG during the duration of the trip.