The Real Cost

The Real Cost is the FDA’s anti-smoking initiative targeting a teenage demographic. Going beyond simply hammering the well-known health hazards associated with smoking, our work for TRC has contributed to the dialogue about the damage that smoking can do to families, friendships, and mental health. I served as art director, storyboard/character designer, illustrator, and animator on different projects.

Project Roles
Animator, Art Director, Artist, Designer, Illustrator, Motion Designer
Reprise Digital
2D, Adobe Photoshop, After Effects
2D Animations, Advertising, Art, Cartoons, Character Designs, Commercials - Video, Concept Art, Illustrations, Motion Graphics, Social Media Content, Storyboards
Project Industries
Advertising, Government
The Real Cost
The Real Cost
The Real Cost