Athleta: Up For Anything
Think exercise pants don't matter? We invited eight real women to test Athleta's new Up For Anything Tight. What they didn’t know was that they would also be testing their strength, their limitations and their relationship to gravity. From bungee to trapeze to a dramatic free fall, we proved these women – and the new tight – truly were #UpForAnything.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting, Digital, Digital Capture, Film
- Commercials - Video, Social Media Content, Websites
- Project Industries