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Athleta: Up For Anything

Think exercise pants don't matter? We invited eight real women to test Athleta's new Up For Anything Tight. What they didn’t know was that they would also be testing their strength, their limitations and their relationship to gravity. From bungee to trapeze to a dramatic free fall, we proved these women – and the new tight – truly were #UpForAnything.

Project Roles
Copywriter, Creative Director
Company
YARD
Skills
Conceptual, Copywriting, Digital, Digital Capture, Film
Media
Commercials - Video, Social Media Content, Websites
Project Industries
Lifestyle
Athleta: Up For Anything