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Louis Vuitton Journeys: Leibovitz & Baryshnikov

Annie Leibovitz is not only a renowned portrait photographer, but she also shot the entire Journeys campaign for Louis Vuitton. In 2010, the company decided to turn the camera on her. She, in turn, insisted on having a friend accompany her—the charming and exquisite Mikhail Baryshnikov. To give the site an air of intimacy befitting the two lifelong friends, and also leverage the intended photography angle, we created an experience that mimicked a camera’s functionality. The conversation started at a panoramic view. The closer you “zoomed in,” the tighter the crop and the more personal the conversation.

Project Roles
Copywriter
Company
Ogilvy
Skills
Conceptual, Copywriting, Digital, Film
Media
Brand Films, Websites
Project Industries
Fashion, Luxury
Louis Vuitton Journeys: Leibovitz & Baryshnikov
Louis Vuitton Journeys: Leibovitz & Baryshnikov
Louis Vuitton Journeys: Leibovitz & Baryshnikov
Louis Vuitton Journeys: Leibovitz & Baryshnikov
Louis Vuitton Journeys: Leibovitz & Baryshnikov
Louis Vuitton Journeys: Leibovitz & Baryshnikov
Louis Vuitton Journeys: Leibovitz & Baryshnikov