Mtn. Dew goes back to its roots (docu-short & music video)

{CONCEPTING / COPYWRITING / PRODUCTION}
When Mtn Dew realized their marketing strategy was neglecting their biggest fans in the Heartland, it was our task to figure out how to honor them in a big way (with a small budget). So in one single shoot, we were able to capture the story of those do the dew in the heartland with both a high energy music video and emotion-driven documentary. I was the lead creative from concept stage through production, reporting to our GCD.

For the below music video I worked with a very talented song writer who helped bring my copy and lyrics to life. So far, we have over 3 million views and a 92% positive sentiment!