Stella Artois iPhone Parody

The Stella Artois brand is built upon appreciating life’s simple pleasures and taking the time to live in the present. So when challenged to make this message cut through the clutter of other brands touting the same thing, we decided to tap into culture, specifically, the upcoming iPhone launch, to make our message heard. By rebranding the Stella Artois Chalice as the “Ultimate Connected Device,” we were show how the best connections are made over a beer. For this project, I wrote the copy and oversaw production with my partner under direction of our Creative Director.

This campaign got over 5 million views and far surpassed brand benchmarks with a 36% view through rate. Press hits: The Drum , Marketingland, & WeRSM