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Dale Jr. Introduces DEW-S-A
How do we call attention to our new DEW flavor that is 3 DEW in 1? With a late night infomercial complete with an active 1800 number for ordering and Dale Earnhardt Jr. of course. This spot was featured on FB ,YouTube, Fox Sports and looped for a half hour at 3am on a local channel somewhere in Kansas.
PR Mentions: Marketing Dive, PR News Wire, Thrillist
- Project Roles
- Copywriter
- Company
- Mountain Dew
- Skills
- Commercial, Copywriting, Creative Direction
- Media
- Commercials - Broadcast, Commercials - Video, Social Media Content
- Project Industries
- Advertising, Beverage