AT&T U-verse: First Female Pitcher
How do you tell the world that U-verse offered more live TV on mobile devices than cable? We asked, 'Where will you be [when historic things happen]?' We created TV, a website, and online videos for the campaign. Our favorite spot featured the first female pitcher in a major league game. As a bonus, it prompted an interesting conversation around gender equality in sports.
- Project Roles
- Commercials - Broadcast
- Project Industries