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AT&T U-verse: First Female Pitcher

How do you tell the world that U-verse offered more live TV on mobile devices than cable? We asked, 'Where will you be [when historic things happen]?' We created TV, a website, and online videos for the campaign. Our favorite spot featured the first female pitcher in a major league game. As a bonus, it prompted an interesting conversation around gender equality in sports.

Project Roles
Copywriter
Company
BBDO
Skills
Copywriting
Media
Commercials - Broadcast
Project Industries
Advertising
Collaborators