Branding Healthcare for Seniors

Conviva is a modern healthcare company focusing on providing the best experiences possible for seniors. Their goal is to bring excellence to healthcare with a simple idea: Meaningful patient relationships lead to better health outcomes.

The name Conviva, created specifically to stand apart in the marketplace, has its root in the English word convivial, meaning “cheerful, friendly, lively, spirited, positive and warm.”

As lead graphic designer on this project, I used the naming strategy to create a compelling brand that would appeal to both physicians and patients alike.