ODC/Dance San Francisco Rebrand
The Brief: Capture physical movement. Embrace human touch. Welcome everyone.
ODC is a contemporary dance institution rooted in San Francisco. It needed a new identity worthy of its unique voice and restless spirit. Born from the movement of paper lines and shapes moving through three-dimensional space, the identity curves and twists like a dancer. The new visual system unites three ODC organizations with radically different audiences—a professional dance company, a community-based school, and a performing arts theater—within one strong vision.
- Project Roles
- Adobe Illustrator, Adobe Photoshop, Art Direction, Design, Design Strategy, Mixed Media
- 3D Illustrations, Branding, Logos, Visual Designs
- Project Industries