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ODC/Dance San Francisco Rebrand

The Brief: Capture physical movement. Embrace human touch. Welcome everyone. ODC is a contemporary dance institution rooted in San Francisco. It needed a new identity worthy of its unique voice and restless spirit. Born from the movement of paper lines and shapes moving through three-dimensional space, the identity curves and twists like a dancer. The new visual system unites three ODC organizations with radically different audiences—a professional dance company, a community-based school, and a performing arts theater—within one strong vision.

Project Roles
Designer
Company
Landor
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Design, Design Strategy, Mixed Media
Media
3D Illustrations, Branding, Logos, Visual Designs
Project Industries
Entertainment
ODC/Dance San Francisco Rebrand
ODC/Dance San Francisco Rebrand
ODC/Dance San Francisco Rebrand
ODC/Dance San Francisco Rebrand
ODC/Dance San Francisco Rebrand
ODC/Dance San Francisco Rebrand
ODC/Dance San Francisco Rebrand
ODC/Dance San Francisco Rebrand