Saint Cannabis Branding and Packaging
Saint is a conceptual cannabis brand, designed for a renowned country music star. This concept takes the weed industry to church, and combats the idea that smoking weed is sacrilegious. Drawing from baroque and renaissance references—and playing on the idea of "baptizing" a joint—Saint John the Baptist along with artists like Caravaggio and Basquiat lead this high-fashion narrative.
- Project Roles
- Creative Director
- Eric Church
- Art Direction, Brand Strategy, Design
- Brand Identity, Packaging
- Project Industries